COLORING BOOK SUBSCRIPTION BOX
SENIOR CAPSTONE
My senior capstone focused on creating a personalized mental health coloring book subscription box designed to cater to anyone and everyone looking for a creative outlet on their mental health and wellbeing journey. I offer a website platform with a questionnaire that customers fill out in order to be able to personalize their coloring books and subscription boxes to their specific wants and needs. I ensure that each user receives content tailored to their emotional needs, creative preferences, and current mental state that reassess overtime creating long-term relationships.
First we have the logos.
This includes the primary logo, secondary logo, and sub-mark. You can see them all in both black and white and color.
Now we have the color palette.
This palette was thoughtfully curated, with each color named to reflect the brand’s connection to mental health and emotional well-being.
Here are the typefaces I chose and how they pair together.
Goodlife Script adds warmth and individuality while Poppins provides clean structure, creating a balance of expression and clarity that reflects the project's focus on identity and mental health.
Next we have our icons
They were designed to be simple, friendly, and easily recognizable. Each one visually supports the brand’s themes of self-care, balance, and emotional well-being, helping communicate ideas quickly while keeping the tone approachable and uplifting.
APPLICATIONS
This sneak peek gives you a feel for the subscription box, from its overall look to the thoughtful and cozy contents you might receive. It includes a beautifully designed coloring book with both free-form and guided pages, along with a front and back cover preview. A hand-picked set of colored pencils, named to reflect themes of mental health and emotional well-being, adds a personal touch to your creative time. You’ll also find colorable bookmarks to track your place in the book or your current read, along with a candle and custom matchbox to set a relaxing vibe. Also, of course, there are stickers because they’re fun, versatile, and everyone loves them. Lastly, as a thank you for supporting this new brand, we’re including a special discount to show how much we value building positive and lasting connections with our customers. From here, the onboarding experience begins, guiding you through a welcoming and user-friendly website where you can explore more about the brand and customize your box.
Experience the Website
Here you can follow along and see how our user navigates aspects of the website and takes the survey and submits it so that I can begin to curate her coloring journey.